Launched in 2019, Safe Safar is a unique program promoting road safety awareness, primarily targeting truck drivers. The initiative focuses on driver health, safety, and environmental education, with an emphasis on empowerment. The program features an eco-friendly truck that travels to major terminals and industrial parks, reaching truck drivers and the transport community. Using street plays (nukkad natak) in local languages, Safe Safar educates drivers on safety, health, and environmental practices. The campaign has impacted thousands, with many drivers taking pledges to prioritize safety. It also addresses key ESG issues, such as climate change, reducing plastic use, and advocating for sustainable energy.
